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Ware Jewelers: Seventy Years Strong

Retailers employ 1 in 4 people in our state; they are the biggest supporters of local causes and charities; and they add a special kind of vibrancy to our cities and towns.

We recently spent the day in downtown Auburn. One of our member businesses, Ware Jewelers, just celebrated a big milestone, 70 years in business! Ronnie and Tina Ware, the store’s current owners, marked the anniversary by doing what they do best – serving their customers.

DSC_0083“The celebration was a chance for us to communicate how appreciative we are of our customers who have supported us for 70 years. We wouldn’t be here without them. We have always prided ourselves on carrying the finest brands and making sure we offer the very best in customer service. Ultimately, that’s what this is all about,” said Tina Ware.

Ronnie’s parents founded the business in 1946 on College Street in downtown Auburn. That location is still
home to Ware Jewelers , and while the newly renovated building looks much different than it did in 1946, many of the original features are incorporated into the new design. A chandelier that hangs in the front of the store was one of the store’s three original chandeliers, the bricks in the entryway were also from the original store, and the store’s first vault is still in place, as an office, although a more technologically advanced vault and door is now used for the actual vault.

DSC_0107Ware Jewelers is now a three-story building, and the top floor balcony provides a perfect view of Auburn’s Toomer’s Corner. Ronnie and Tina say they have the best vantage point for gameday celebrations when fans roll the corner. In addition to the Auburn location, Ware has three other locations – Tiger Town in Opelika, EastChase in Montgomery and Eastern Shore Centre in Spanish Fort.


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